Intrinsic value would normally be that value that is added in terms of design and utility of the product.
Although there are some crossovers in the two, intrinsic value is normally things like thickness of a plastic, size of a product, an extra cap …or free refill…things like that.
Where as….
Visual value would be value added to the consumer that is realized at “First Notice” of the product.
Maybe it’s the color, or the thing that got you to walk across the aisle to take a look, or the size, or even the fact that you didn’t know what it was and you wanted to investigate it….all aspects of visual value in a product.