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 When should you think about packaging?

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Sally Hopkins


Location : Northlake, IL.

PostSubject: When should you think about packaging?   Thu May 07, 2009 3:49 pm

At what point in the product development process should you really focus on packaging? Also does your target retailer effect how you should think about packaging your product?
Thank you!
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Matthew Yubas


PostSubject: Re: When should you think about packaging?   Fri May 29, 2009 1:45 am

Hello Sally,

Good question. I believe the timing for packaging will depend on if there is a need for custom or just standard packaging. Custom packaging can easily take a month to put together. Depending on the marketing strategy, you might want to start with standard packaging such as a clamshell, box, blister pack, or clear bag with a hanger.

As a guide, visit retail stores and see how comparable products are packaged and displayed.

See www.packagingdigest.com and www.contractpackaging.org for more info.

Best success,

Matthew Yubas
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