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 Inventing a Retail Product Step # 9a

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PostSubject: Inventing a Retail Product Step # 9a   Mon May 18, 2009 10:42 pm

What is PMS color? PMS (Pantone Matching System) is a color matching standard used in the Printing Industry for selecting colors, similar to how you would select a paint color in a hardware store. PMS colors are used in a variety of industries, primarily printing, though sometimes in the manufacture of colored paint, fabrics and plastic parts.

At its core, the Pantone Color Matching System is largely a standardized color reproduction system. By standardizing the colors, different manufacturers in different locations can all refer to the Pantone system to make sure colors match without direct contact with one another. One such use is standardizing colors in the CMYK process. The CMYK process is a method of printing color by using four inks—cyan, magenta, yellow and black. The vast majority of the world's printed material is produced using the CMYK process, So by assigning a code (Pantone number) to the colors everyone stays on the same page.

With 1,114 different PMS shades to choose from, there are plenty of options when selecting color for a product or packaging design.
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